Video
production, or videography, is the art and service of producing
a finished video product to a customer's requirement and consumption.
The video production industry creates videos for a wide range of
demands, from safety videos for use in corporate environments to
medical training videos for use in teaching. An example of a more
everyday application is the wedding video.
A video production company takes a brief, produces a script, liaises
with the customer and puts a production team together. This often
includes experts ranging from camera staff to make-up artists. The
film is shot and initial footage is put on broadcast quality tapes,
edited and presented to the customer in a draft — or "guide"
— form. Sound tracks, visual effects etc. are added in and
the final video is presented to the customer.
With the increasing use of video in a wide range of commercial and
government functions, and the increased access modern customers
have to viewing video on a range of new devices, video production
is a fast growing industry.
|